Alliance Volleyball Club Expands Partnership with The Zone From 4 Teams to Entire Club
Franklin, TN — November 2025 — The Zone, the leading digital mental-fitness and performance platform for athletes, announced the expansion of its partnership with Alliance Volleyball Club, one of the nation’s top youth volleyball organizations.
After launching a pilot with four elite teams earlier this year, Alliance Volleyball Club has seen such strong engagement and outcomes that it is now expanding The Zone across 20 teams club-wide a fivefold increase in less than six months.
The partnership began with a clear goal: give athletes daily access to trusted mental-wellness tools while equipping coaches with real-time insights to guide care and improve performance. Within the first two months, Alliance athletes showed consistent adoption and strong buy-in using The Zone to build confidence, manage stress, and prepare mentally for tournaments. Coaches, in turn, gained visibility into athlete trends, allowing them to step in proactively before challenges escalated.
"Abbey West, Club Director at Alliance Volleyball Club, said:
“We’re incredibly grateful to partner with The Zone as we expand our Mental Performance division. This gives our athletes a hands-on, personalized approach to mental wellness. The Zone shares our belief in holistic athlete development making them a natural and trusted partner.” The Zone Alliance
Ivan Tchatchouwo, Co-Founder & CEO of The Zone, said:
“Alliance has become a model for what’s possible when youth programs make mental fitness part of their culture. Their staff saw firsthand how The Zone helps coaches identify early signs of stress, burnout, or anxiety — and support athletes before it’s too late. Expanding from 4 to 20 teams in such a short time proves that proactive mental fitness isn’t a trend it’s becoming the standard.”
Through The Zone, Alliance athletes now have access to daily check-ins, on-demand content, and personalized mental-performance routines, while coaches receive team-wide insights that help them make smarter, earlier decisions around player care and readiness.
This partnership reflects a broader movement across youth sports with clubs nationwide realizing that supporting athlete well-being is the new competitive advantage. The Zone now works with 200+ college programs and multiple elite youth organizations, helping them create safer, more resilient, and higher-performing cultures.
About The Zone
The Zone is a digital mental-fitness and performance platform that empowers athletes, coaches, and organizations to build healthier, higher-performing teams. Designed by former student-athletes, The Zone provides proactive tools and real-time insights to help programs support athletes before challenges become crises. Learn more at itsthezone.com.
About Alliance Volleyball Club
Based in Franklin, Tennessee, Alliance Volleyball Club is one of the Southeast’s leading youth volleyball organizations, focused on developing athletes who excel on and off the court. Through elite coaching, competitive training, and a deep commitment to athlete well-being, Alliance continues to set the standard for youth volleyball excellence. Learn more at alliancevbc.com.
